For every platform, there is the best time to post your content. But for Instagram, it’s even more important because of its algorithm and feeds. Engagement is really important as soon as you post your content. As Instagram converts the percentage of followers at the initial stage to decide how many more people should see it. So if more people engage with it on the initial stage then more people will see it. To publish your content at the right time to make a huge difference from others Know the best time to post on Instagram in 2023.
According to a study by Sprout social, the global engagement time ranges from 7 am to 9 pm every single day. But for more engagements, there is a breakdown every day on what time you should post.
What’s the best time to post on Instagram & Why?
The most important time is during the lunch break time that is between 11 am to 3 pm where everyone is almost having a break.
7 pm is the time with the highest engagement. The important times are between 10 am to 4 pm & 5 pm to 9 pm. This is the only day where the engagement is highest in the evening.
On this day the highest engagement is at 11 am and the most important time is between 9 am to 6 pm.
8 am to 9 pm is the best time to post. The highest engagement level is between 10 am to 5 pm and also 6 pm to 9 pm.
The second best day of the week to post your content is between 7 am to 5 pm.
The peak time for Saturdays is 9 am to 12 pm. And for Sundays, there are very low engagements because it’s the worst day to post. Still the important time is 8 am to 3 pm for some engagements.
How did you find the best time to post for your Instagram business account? How did you track it?
There are many details available on the internet and many opinions are there from different industry experts. But there are insights that we need to know according to our niche. Instagram analytics shows it all like What type of audience is engaging, What is the average age of the audience, What is the gender, From where in the world people are watching our content, and much more.
On the basis of all these factors, we decided to switch on the strategy according to the region and the audience and started experimenting. We got brilliant results and engagements from the strategy.
There are different tools to track the content but, the main thing we rely on is Instagram’s own Insights tab from where we track how our content is performing and in what aspects it is getting engagement. It shows all the insights which are helpful enough to make your strategy for posting times.
Just use a perfect tool to schedule your post and not make it chaotic for every single day. Analyse and find out your own unique and best time to post your content.
Keep following Go Digital Mag for more ideas to grow your social media.